Masterclasses
18 and 21 September
Get answers to your questions in our interactive optional Masterclasses
The four optional expert-led masterclasses are intended for audience participation and discussion. They are effectively interactive consultancy sessions. At each masterclass you will have the chance to handle many samples, see demonstrations, and take away printed copies of presentations. They will ensure you get the most from the conference and leave understanding the issues with answers to your questions.
Handle and view the World's largest collection of RFID and Printed Electronics samples!
Previous Masterclass delegates have reported:
"It's great to actually get real information on where RFID is going INDEPENDENTLY without someone trying to sell their particular product" Jim Chatz, Labelmakers Australia
"Excellent" James Zhang, GE Global Research Center
Introduction to RFID
Masterclass 1: Monday 18 September, 09:00-12:30
A complete introduction to RFID systems, markets and trends. The session covers:
- An introduction to RFID systems and hardware choices
- Chip and chipless tag technology evaluations and their applications
- Assessment of choices of making RFID smart labels
- Examples of RFID being used, how many have been sold and
into which markets - Active RFID and RFID combined with Wifi, Bluetooth, DSRC, UWB etc
- Markets driving volume use of RFID to 2016
- New applications and advice on entry to market
- Comparison of RFID frequencies
- The RFID value chain, major players and opportunities
- Failures and successes
- RFID standards
- RFID forecasts and trends 2006-2016
How to manufacture RFID Smart Labels
Masterclass 2: Monday 18 September, 13:30-17:00 ( Registration time: 13:00 onwards )
Aimed at converters, packagers, printers, label suppliers, specifiers, buyers and brand owners, this masterclass will educate you of the full value chain of manufacturing RFID smart labels. Topics covered include evaluation of manufacturing methods, chip attachment processes, antenna technologies, overprinting and insertion, specifying RFID labels, managing data and best practice. The session covers:
- Understanding the tag production value chain
- Evaluation of the choices for manufacturing complete RFID
labels, tickets and cards - How things are made and what they cost
- Manufacturing RFID tag antennas: technologies, performance and cost
- Substrates, inks and adhesives: suppliers, costs and performance
- Chip attach options
- Analysis of routes to high volume manufacture
- Applying RFID to products: required throughput, testing and finish
- Major players, emerging players and unsatisfied needs i.e.
opportunities
How to make money out of RFID
12:30-13:30 Lunch for all masterclass delegates
Masterclass 3: Thursday 21 September 09:00-12:00 ( Registration time: 08:30 onwards )
This masterclass explores the "low hanging fruit", undersupplied markets and examines what is needed. Don't follow the crowd, learn how you can make money from RFID. We cover needs by markets, your opportunities and the skills and capabilities they require. The session covers:
- Large prosperous niche markets
- Who is making money out of RFID and who will do so
- Which applications and which parts of the value chain are prosperous
- Who will be making money in the future and when
- Analysis of RFID markets 2006-2016
- Meeting the demand
- What is needed - your opportunities
Printed Electronics
Masterclass 4: Thursday 21 September 13:00-16:00 ( Registration time: 12:30 onwards )
Aimed at those new to the topic or who need to understand the big picture to assess the challenges and opportunities. This masterclass will arm you with the latest knowledge of the applications and technology developments involving printed electronics. Learn of the toolkit of technologies that are available and emerging. The session will cover:
- Applications of printed electronics - now and near future
- Lessons to be learnt from early successes and failures
- The value chain
- Market forecasts
- The need for printed electronics
- Key markets that need printed electronics - reasons why and their technology requirements
- Creating new markets versus competing with conventional electronics in existing ones
- Assessment of technologies, companies, strategies and progress so
far, including
- Thin film transistor circuits (organic, inorganic semiconductors, thin film silicon)
- Displays (OLEDs, electrophoretic, electroluminescent, electrochromic and others)
- Sensors, batteries, actuators and conductive inks
- A discussion of printing techniques, their relevancy and challenges
- Challenges and the roadmap to the full printed electronics toolkit
12:00-13:00 Lunch for all masterclass delegates
The lunch for all delegates at the masterclasses will be held in The Carvery Restaurant


