The business case for active RFID

Adrian Segens has extensive experience in the field of technology sales and marketing, particularly in the field of Auto-ID. During his career, Adrian has a consistent record of enabling small innovative companies to grow rapidly. Immediately prior to joining Wavetrend, Adrian worked for GS1 UK, where he was responsible for commercialising the organisation's IP and before that he was Business Development Manager for Intellident Ltd, one of the UK's leading integrators of RFID technology. At Wavetrend, he leads the company's marketing team and is responsible for building a network of high quality channel partners; capable of delivering effective and innovative solutions that are powered by Wavetrend technology.

Wavetrend is a world-leading provider active RFID technology,providing hardware solutions for many markets including; healthcare, transport, construction and aviation.

Wavetrend technology enables real-time asset monitoring and tracking over distances of less than 1 metre to greater than 250 metres. The addition of sensors to detect, for example, vibration or changes in temperature, enables assets to communicate their location and condition using secure transmission protocols for maximum security.

At the core of Wavetrend's technology is an open platform architecture, which is highly scalable and simple to integrate. By refusing to restrict our product range to a single frequency, protocol or tag form factor, we are able to offer the most flexible and dynamic active RFID product range in the market.