RFID in Japan

Mr Shin Suyama, Marketing Manager, RFID
Marubeni America Corporation, United States
 
 
This presentation was given at RFID Smart Labels USA 2007 on Feb 21, 2007.
 

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Presentation Summary
  • Status of RFID Market in Japan
  • RFID implemented business cases - Yodobashi (first Japanese retail mandate) Tokyo shirts and more
Company Profile
Marubeni was established in 1858. Ranked in Global Fortune 500, the company is one of Japan's leading general trading houses (Sogo-shosha), with operations that encompass domestic, import, export and offshore trade and investment activities, and range from the development of natural resources to the retail marketing of finished products. The company conducts these operations through a worldwide business network.
Speakers Biography
Shinsuke ("Shin") Suyama
1995: Graduated from New York University (NY), earned BA (Major: International Politics/Minor: Diplomatic History)
1995: Joined Marubeni Corporation (Tokyo, Japan) Multimedia Business Department
2000: Participated in RFID Business of Marubeni Group (Responsible for airline baggage handling trial 13.56MHz vs UHF) between the US and Japan, Food traceability of Maruetsu Food SCM project and so on.)
2001: Seconded to Mighty Card Corporation (Marubeni Group RFID System Integrator) from Marubeni Tokyo as Sales Manager
2003: Retuned to Marubeni and seconded to Marubeni America Corporation (100% subsidiary of Marubeni) , 100% responsible for RFID business coordination and marketing research as Marketing Manager of Information Business Sub Unit of Marubeni America Corporation.

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